"Green" products and services are becoming popular in many industries as people become more concerned with environmental protection and climate change. Companies market products as environmentally friendly through the use of words like "biodegradable", "green" and "eco-friendly". Consumers tend to show a positive response to these claims. However, most consumers give little thought to what these terms actually mean.
False advertising can lead to regulatory liability and damage to the reputation of the company making the claim.
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